The CMO Bear Hat displays our bear logo.  The outdoors and our Southern roots are things we're proud of and we feel this bear encompasses them both.  But you don't have to be from the South to wear this hat.  In fact, we hope this hat and logo can be enjoyed by everyone and speak to you no matter where you're from.  But don't be surprised if you start craving sweet tea and saying, "y'all" as soon as you put it on.